The $8 million, four year Serbia Media Assistance Program started in October 2008. It builds upon USAID’s previous media work, by providing support to the transition of Serbia’s media into a legally sound, economically viable sector that provides professional and independent news and information to citizens throughout Serbia. The program focuses particularly on building sustainability and professional skills of select local and regional broadcast media, and advocacy and monitoring skills of media support institutions, and encourages quality media coverage of reform and other issues of concern and interest.
Project components include:
- Strengthening the legal and regulatory environment for media, particularly the role of media support institutions and other organizations in ensuring fair, timely, and transparent implementation of media laws
- Increasing the managerial and financial capacity of independent media outlets, particularly key local and regional radio and television stations
- Enhancing the quality and availability of information important to citizens with a focus on news and program production at the local and regional levels and coverage of reform issues at the national level.
The Program’s primary partners are local and regional broadcast media and media support institutions, though limited assistance will also be provided to local and regional print outlets, independent national outlets, as well as “new” web-based media.
Expected results include:
- More transparent, consistent and effective implementation of the legal and regulatory framework for media, which leads to a more stable and predictable media environment
- Media support organizations improve their capacities to build coalitions with stakeholders, advocate for the media sector and advance the public interest
- Local and regional radio and television stations enhance their management and financial capacity, increase their sustainability and serve the interests of local and regional audiences
- Media outlets improve media content by increasing coverage of issues of interest and concern to citizens in their communities, including minorities
The Serbia Media Assistance Program is also supporting Serbia in converting to digital dissemination standards, and specifically local media outlets in adapting to the new digital environment.
USAID Serbian Media Assistance Program is implemented by the International Research and Exchanges Board (IREX) (www.irex.org; Serbian office: www.irex.rs).